The portfolio for marketing consultant Judy Baldwin includes examples of graphic design, copywriting, brand strategy, social media, email marketing and case studies of marketing programs executed by Judy Baldwin of Judith Baldwin Marketing LLC.
Scream Magazine Cover Design
Judy Baldwin designed this fictional magazine cover using Adobe Illustrator and Photoshop. She crafted both the copy and graphic design, with the cover photo sourced from Deposit Photos. Copyright Judith Baldwin.
Camille’s Closet Catalog – Graphic design, copywriting
Using Adobe InDesign and Photoshop Judy Baldwin created this fashion catalog for a fictional clothing company. She was the art director, copywriter and graphic designer. Photo credit to Deposit Photo. Copyright Judith Baldwin.
Infographic for Revival Theatre Company for donors and potential Board members
Revival Theatre Company needed a compelling document to engage potential donors and board members by telling its story. Judy Baldwin crafted both the copy and graphic design for this infographic PDF. Photo credit to Revival Theatre Company. Copyright Judith Baldwin.
Banner for email news alert for League of Women Voters’ of Iowa
This is a banner for email news alerts for League of Women Voters’ of Iowa. Baldwin designed the graphic layout the email news alerts, which are distributed to over 1,000 members as needed. The banner is also used on the organization’s social media pages.
Storm Chaser Magazine Cover Design
Judy Baldwin designed this fictional magazine cover using Adobe Illustrator and Photoshop. She crafted both the copy and graphic design, with the cover photo sourced from Deposit Photos. Copyright Judith Baldwin.
Brand strategy, marketing brochures, social ads, email campaigns and web updates for an education training company
When a Texas-based leadership development and training company aimed to expand its Leadership Academy nationwide, Judy Baldwin developed a brand strategy and marketing campaign targeting K-12 school superintendents and principals. She wrote and created graphic design for the 11-page brochure, the website, and email and social media campaigns. Copyright Judith Baldwin. Copyright Judith Baldwin.
LinkedIn Video Ad increases web visits 159%
FG’s FundCapture services had low awareness among its niche audience. To boost visibility, a LinkedIn video ad launched on June 18, 2022, targeting 34,000 CFOs and Finance Directors in healthcare. In the first 17 days, website traffic rose 159%, page views jumped 196%, and the bounce rate dropped 72%. The FundCapture page became the #2 most-visited page. Click-through rates ranged from 0.01% to 0.16%. Services: Social media strategy, audience targeting, copywriting, design, ad management, and analytics. Copyright Judith Baldwin.
Client Kickoff Presentation
When a healthcare technology company needed a refresh for sales and marketing materials, among the new materials Baldwin created was a presentation to new clients that explains how the company works with its clients.
Sales Presentation
When a healthcare technology company needed a refresh for sales and marketing materials, among the new materials Baldwin created were two PowerPoint presentations. 1) A sales presentation for new prospects. 2) A presentation to new clients that explains how the company works with its clients.
Copywriting for Education Products Catalog
ACT Inc, an educational assessment company was primarily known for only one product, the ACT Test. K12 and higher educational institutions that used the ACT didn’t know that the company had more products and services that they could use to help prepare students for colleges and careers. Judy Baldwin developed the brand strategy to wrap all products into one catalog that the company’s sales and educational consultants could use to inform the institutions about the many products and services they could use in addition to the ACT test.
Copywriting Education Product Brochure
ACT Inc., an educational assessment company, introduced one of the industry’s first assessment for social and emotional learning. To promote this new product, Judy wrote the copy and collaborated with the Engage product manager to accurately verify that the brochure described the benefits and features of the social emotional assessment. Graphic designed executed by the company’s internal graphic artist.
Email Marketing Experience
Recent Email Marketing Experience 1. Platforms with Hands-on Email Experience – MailChimp – Zoho – Marketo (2013-2020) – Emma (2008-2011) 2. Techniques – Automation for drip and email sends based on previous actions 3. Targeted Audiences – Corporate marketing and sales managers – Technology managers – Commercial interior designers – Commercial building managers – Education district office administrators – School principals and district superintendents – High school students and their parents.
Copywriting for B2B postcard
Judy Baldwin wrote the copy for this postcard to promote the advertising services of a commercial interior design magazine. The postcard was mailed to manufacturers of commercial interior design products. Graphic design was created by the publisher’s graphic designer.
Copywriting for Conference Brochure
This conference brochure was honored as Best Event Brochure by American Business Media. Judy Baldwin defined the content and wrote all copy. Graphic design executed by a co-worker.
Investment Services – Copywriting
Baldwin wrote copy for a Nationwide Insurance Investment brochure. The brochure was used to show insurance and investment agents the value in a new Nationwide investment product. #investments.
Launch of Pet Products. Brand Strategy, Buyer Personas. Social Media.
The company engaged Judith Baldwin Marketing to create a brand strategy and research buyer personas. Baldwin researched the pet products industry, competitor analysis, the size of the market, the buyer profiles of pet lovers, and the types of marketing and advertising channels the company should use to generate revenue. Baldwin created copy and graphic design for social ads.
Financial Services – Copywriting
Baldwin wrote articles for a financial newsletter for banking executives that described strategies to increase the income of financial institutions.
Brand strategy and identity, brochure, direct mail campaign, case studies and newsletter creation
Cenveo, Inc.’s Midwest Division, with multiple locations in Ohio and Tennessee, enlisted Judy Baldwin to develop a comprehensive brand strategy and identity. She crafted the copy and marketing collateral, including a brochure, case studies, newsletters, and a lead-generation direct mail campaign. Baldwin’s strategic execution of the campaign helped drive significant business growth for Cenveo. Graphic design by Tim Tope. Copyright Judith Baldwin.
Brand Strategy, website refresh, SEO, sales presentations, email, social media, videos
FG hired Judy Baldwin to develop a brand strategy, marketing campaigns, and promotional materials for FundCapture, a complex healthcare technology product and service. Baldwin recreated marketing materials to reduce jumbled lingo and simply explain the benefits of FundCapture’s services. This included webpages, success stories, brochures, sales presentations and sales emails, and videos. Baldwin also executed keyword and competitor analysis, SEO, copywriting and graphic design. Copyright Judith Baldwin.
Website redesign for clarity
A company that offers WAN and LAN networks, fiber optics broadband services needed an updated website. Judy Baldwin was hired to develop the website strategy, define the layout and content, write the copy and manage the web developer for the company’s WordPress website. This PowerPoint presentation explained to the company’s C-suite the goals and the approach for this project. Copyright Judith Baldwin.