Here are two examples of social media B2B video ads created to promote the marketing consulting services of Judith Baldwin Marketing. Each ad depicts a frazzled marketing manager or small business owner who is overcome with a long marketing to-do list. The message is the same in each ad, but the graphic design in each ad is completely different. The first ad has a bold attention-getting design. The second ad is more subdued and more inline with the brand identity for Judith Baldwin Marketing.